We had the pleasure of working with the team at Elemental Group again recently – this time helping to design their stand and material for the Advantage Petroleum Summit.

The Elemental Group team wanted a stand that was simple, but that would easily attract attention. So we worked with the great people from Modeltech and Bootleg to create a wall made of marine ply panels with laser-etched branding. The thing that really created the required attention grab though, was the LED backlit Fibonacci Golden Circle.

Why the Golden Circle?

Oil exploration often relies on microfossils known as Foraminifera as indicators to finding hydrocarbon deposits. These minute creatures are often found to be proportioned exactly to Fibonacci’s sequence. Hence the circle.

Helping your business stand out

The effect of the stand was fantastic, drawing people towards the light and achieving what we set out to do. If your business (or someone you know) needs help with standing out, we’d love to chat. Drop us a line or give us a call.


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