Every year around this time of year, Bill Gardner publishes the LogoLounge Trend Report – a really good review of design trends that are currently in use (particularly in the logo design field).
The 2015 report is an important one because it highlights some very key areas that designers are having to rapidly adapt to – smaller screens being one example. It’s worth reading the full report (link at the end of the post), but here are a few key excerpts that I agree with:
Because the world continues to be reduced to symbols, our communication will become more icon-based resulting in more common iconography that can cross language barriers. Those ancient Egyptians may have been on to something.
“Design Tourists” vs Professional Designers
Skilled designers understand the objective nature of design, not just the subjective view. Objective gains are what make a brand successful.
as the need for versatility continues to drive design trends, we will see responsive design become an additive and subtractive process, rather than simply rescaling and rearranging the components.
There is a bunch more to the report and it’s a fairly long read, but worth it if you’re even remotely interested in logo design – see the full report here.