As a brand-focused designer, one of the most important jobs that I do is creating brand guidelines.

These can range from simple one-page logo guidelines to complex multi-page documents. With the massive shift to digital, it makes complete sense to have online guides – especially when your business is a multi-national.

This week Uber released their official Brand Guide. It is outstandingly good.

Everything that needs to be covered, is covered; in a beautiful way. I’ll certainly be looking for ways to learn from how they have done this and will use those learnings for the benefit of my clients.

Uber Logo

Uber Partner Lockup

Does your business need brand guidelines? Drop me a line to discuss how I can help.


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