Over the past six months of so, we’ve been working with The Music Run™ to develop their brand and event guidelines, collateral and merchandise design, and a complete re-design of their existing website.
The Music Run is a fun run that puts music at the heart. They have partnered with Spotify to create a truly unique series of events that combine music, fun and fitness.
One of our first tasks was to take their existing in-house designed brand guidelines and update them. This extended to creating graphic styles and merchandise that need to be applied across their events. And from there we designed their event guidelines.
Whatever we designed needed to be easily understood and used by event promoters globally, which was positively put to the test at their recent Singapore event,
This has been (and continues to be) a really big project that we have thoroughly enjoyed working on. Check out the video at the end of the post to get an idea of what The Music Run is all about.
To see more about the project, take a look at the The Music Run project page.
A well designed set of brand guidelines brings clarity and consistency to any business.
If your business needs its guidelines updated, or if it doesn’t have any at all, we’d love to help out. Contact us today.