As mobile browsing becomes the standard by which websites are built and designed, UK based designer Joe Harrison posed the question: “What about logos?”.
Here’s what Joe had to say:
“‘Responsive logos’ is a project that explores how brands might adapt for todays multiple devices and screen resolutions. By applying responsive design principles to individual elements of a logo, and stripping out detail in relation to screen size, a more legible and appropriate logo can be displayed. The concept aims to move branding away from fixed, rigid guidelines into a more flexible and contextual system.”
His approach to this is a good call to action to other designers, Creo included, to be thinking about how logos should be designed (or re-designed).
Take a look at responsivelogos.co.uk and scale your browser to see how Harrison created responsive versions of some well know logos (or tilt it if you’re using a mobile device).